The main ingredient of this shampoo is palm-based soap which has natural cleansing powers to keep hair and scalp healthy. Anti-oxidizing platinum and moisturizing Squalane leaves your hair feeling bouncy and beautiful. Gentle on your hair and scalp, and enhances hair’s natural gloss with the refreshing aroma of lavender. HABA’s shampoo does not contain Sodium Lauryl Sulfate which is the number one culprit for hair loss.