Additive-free Mindset

     As practiced for many years, we will not use any
     ingredients that may distress or become a burden
     to the skin. The “Pure Roots” series does not and will
     never contain any paraben, petrochemical surfactants,
     or mineral oil. We are fully focused on producing products
     that are gentle to skin.

3 Simple Steps – Basic Skincare for Beautiful, Healthy Skin

     The 3 Simple Steps that consist of 1) Face-cleansing,
     2) Moisturizing and 3) Protecting will remain the same.
     It is our predominant philosophy to support
     and enhance the skin’s natural healing powers.

Specially Designed Packaging for Ease of Use

     We are constantly innovating our packaging designs and
     employing the best of our creativity to cater to our
     customers’ comfort. For instance, the inner plug of the
     Squalane bottle enables customers to extract clean oil
     drop by drop. The lid is easy to open and not slippery.
     These useful features are included in the new packaging.

Gentler and More Functional Products

     The cleanser and facial wash for Step 1 in the 3 Simple Steps,
     have been improved to be even more beneficial. All 4 items
     are more effective and contain skin-friendly ingredients.
     Each product is clearly differentiated.

Easy to Understand

     A lot of products have been introduced to meet various needs.
     As a result, we started receiving comments from customers
     saying “Do I have to use this many products?” and“I am not
     sure what to use.” The “Pure Roots” series is created to
     ensure HABA’s original concept of“3 Simple Steps
     for Basic Skincare” is preserved

Easy to Use

     The products are not only gentle and effective but also user-
     friendly. For example, the new cleanser can be used
     with wet hands which means that it can also be
     freely used in the bathroom without any worries.